Digital Printing
/ Virtual Inventory
Everyone seems to be using digital printing these days, but we believe
that companies are not tapping into the true potential that digital
printing can bring to a project or particular client.
Promoworks works with all of the current technology from small to
large format. We are using digital printing for a number of clients
to help them micro - market the p.o.p. materials once the major print
run is completed. This could be a die cut 4 color sticker or a custom
sell sheet. The benefits are substantial. Virtual Inventory refers
to print programs that have constant changes to their printed pieces.
The Promoworks virtual inventory program uses digital print technology to produce just what they need for an event or meeting, thus eliminating small quantity sheet fed print runs. The files are stored digitally in a specialized organized system that allows quick access. The quality of the digital today is almost equal to sheet fed print. Virtual Inventory systems are perfect for the consumer service, banking, insurance and health care industry. The cost benefits over existing systems can be substantial.
Case Study
Objective - A beverage company wanted to produce a set of 4
different promotions. These promotions would consist of a pole topper,
a case header, base wrap, and a take one pad. The client wanted to
have the sales force send in their orders for each of their markets
with retail chains. We needed to customize the base printed p.o.p.
materials and take one pads.
Solution - Promoworks suggested that they produce a base run
in combo of the pole toppers and case headers. We would then set up
a special order form or dedicated web site that the field sales reps
could go to place their customer orders. We would then take care of
the complete type set up, logo placement and approvals. The pole toppers
and case headers were then customized with a die cut 4-color sticker
describing the offer and showcasing the retailer logo. The tear pads
were set up and run digitally since the quantities were sometimes
100 pads. The retailers were very excited and this activity gave the
beverage company more clout at this retailer and many other retailers
around the country.
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